To promise high-quality texts, is not art – to create such texts in the interests of the customer, however, usually has little to do with such promises.
As in other industries, there are ghostwriting blenders that promise a lot and hold little. For customers, it is difficult to gauge the actual quality of a writer or agency.
What distinguishes texts
The scientific and linguistic quality of texts are the main characteristics hoped for by ghostwriters. However, both features are hardly objective to evaluate: what corresponds to a person of good scientific standards based on the general consensus, represents for the other an unacceptable level of ideology. Because the limits of what can be cited, should and should are as subjective as the limits of what can be omitted, should and should – apart from the preference for certain linguistic stylistic features.
Although it is precisely the characteristic of being scientific to make the person of the researcher disappear as far as possible behind the text and the facts, at most the natural sciences, logic and mathematics are close to this ideal. For social or behavioral sciences, on the other hand, the interpretation begins with the selection of content and the making of connections – not to mention further conclusions and evaluations.
How can the business with science (more precisely: With the knowledge and the application of scientific methods) be designed in such a way that both sides profit from it, since nobody can guarantee that the subjective sense of science of the ghostwriter and the customer has a sufficiently large intersection?
Communication as a key
First of all, it will be important for customers to communicate as clearly and directly as possible what their subjective attitude looks like and what they expect from the text. References are the best way to document this. For every text quoted in the work conveys, in addition to the purely informative-content content, parts of the underlying worldview of the author.